Press Releases

Mumbai; December 19, 2017

IDFC MF takes online transaction experience to the next level with ‘Ask Bugs’

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  • Amongst the first in the MF industry to leverage the latest ChatBot technology for improving customer experience
  • Simplicity in getting relevant information on funds and transacting through the interface 'Ask Bugs'
  • Sophisticated NLP engine allows customers to interact in simple, everyday language - like a regular chat, cutting complex jargon
  • Secure, real-time transactions with multiple payment options available 24x7

Mumbai, Tuesday, December 19, 2017: IDFC Mutual Fund, one of the leading AMCs in the country, has launched yet another simple mode of transaction to take investing experience to a new level. Existing investors can now use 'Ask Bugs', a chat interface, on its website to resolve queries as well as to transact.  The facility is new not only to the mutual fund industry but also in the BFSI space, where only a handful of players currently offer such technology.

The 'Ask Bugs' chat service relies on Natural Language Processing (NLP) which has a complex underlying algorithm that emulates human conversation. ChatBot based queries and transactions use the NLP engine to intelligently provide relevant data and interpret instructions and requests to execute transactions. The interface helps in speedier processing while being very user-friendly. It also intelligently infers solutions and interprets requests which may or may not have been created previously. The end result is a simplified transaction experience, with minimal time and efforts.

Vishal Kapoor, CEO, IDFC AMC said, "Technology is evolving rapidly, and we are happy to bring relevant technology to help improve our services to customers. With 'Ask Bugs', existing investors will now have the additional choice of transacting through a Chat interface on the IDFC MF website, with the flexibility of multiple payment options. IDFC Mutual Fund has been at the forefront in deploying facilities that simplify the investment process. We believe customers will be more comfortable using simple words rather than remembering pre-defined syntaxes to transact or working through traditional website formats that require site-navigation and selection from drop-down menus."  

The Ask Bugs facility is available on both the Desktop and Mobile versions of the IDFC MF website. There is no pre-registration required. The investor needs a PAN and Mobile no. and then based on OTP authentication, a transaction can be completed. Resident individual investors including minors as well as Sole Proprietors can avail of this facility. Investors can use this option for making purchases, redemptions and switches in their folio. Payment can be made using Internet Banking, UPI or the bank One Time Mandate.


IDFC Asset Management Company Ltd. was established in 2000 and is one of the largest Mutual Fund  houses in India (in terms of AUM). It has developed a robust network to deliver consistent value to its investors across India.

IDFC Asset Management Company Ltd. is sponsored by IDFC Ltd. The AMC manages a range of funds across debt and equity asset classes and has a distribution reach that covers 39 cities directly and has an indirect presence in over 283 towns across India. With a strong research capability and a performance track record, IDFC MF has received a number of awards and recognitions for its schemes' performance from different research and rating agencies.

The performance record of IDFC AMC is a direct result of its commitment to a disciplined and time-tested investment approach, proprietary to the AMC.

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